Cat Got Your Tongue? An Elevator Pitch for You

Another in Our Continuing Series--Consulting After 50: Your Audience is Waiting!

Find a tall building and ride the elevator to the top. Time yourself. That’s how long you have to explain why someone should hire you—in simple and catchy language. The elevator pitch is a popular networking and marketing tool but it’s more than that. Creating this mini-speech will help you clarify your skills inventory. When you want to explain what you do, the words will just flow.

There’s a lot of information out there on how to make your pitch but not much on what to say. It is even more challenging for evaluators and applied researchers because we tend to talk in jargon but the pitch has to be in simple layman’s terms. It’s harder than it looks.

Here’s a template to create your basic pitch. Complete the following table using your skills assessment for key topics.

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Consulting After 50—Your Buried Treasure

You have been working for a long time now. “I know this job,” you say, “but what are my marketable skills?” You have probably forgotten how much you really know. Now that you’re thinking about independent consulting, there are buried treasures in your past that you must unearth, so let’s go on an archeological dig.

Read more: Consulting After 50—Your Buried Treasure

Consulting After 50—Name Your Dragons!

There are many reasons why as a mature professional, you may be eying the door. It’s the second half of your life and there are more options available than you ever dreamed. You are standing on a frontier. Where you will invest your energy? Consulting is one exciting option. The attractions of working for yourself are compelling. It’s getting there that is the issue.

Before we start to develop strategies for your consulting practice, we need to explore the dark side, and look at the fear, insecurity and self-doubt that are holding you back. You can hear the voices of teachers, family members, supervisors, bosses, friends, and your own inner critic, all telling you that you can’t succeed at something as risky as going out on your own. You needn’t even bother trying!

Read more: Consulting After 50—Name Your Dragons!

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"Answering Important Social Questions"