Consulting After 50—Your Audience is Waiting!

Is it time to take charge of your career? Have you always secretly wanted to work for yourself? Why not make a change? There are lots of good reasons why your workplace may no longer be tenable, but nothing ever stays the same—why should you?

If you need a new challenge, want more control over your life, or feel it’s time to strike out on your own, consulting is a great choice. Before the curtain rises on your second act, why not do some serious thinking about what you want to do, where you want to go, and how best to get there.

Read more: Consulting After 50—Your Audience is Waiting!

The Consultant’s Marketing Plan: Using a Complexity Lens

The trouble with consultants’ marketing plans is that they don’t work. They are rational and linear but our environments are dynamic and unpredictable. This frustrating disconnect makes us want to stop planning altogether.

Read more: The Consultant’s Marketing Plan: Using a Complexity Lens

Your Competitive Advantage as a New Consultant

Once you have defined your consulting niche it’s time to think about your competitive advantage. What distinguishes you from all the other consultants in the marketplace? Answer this key question by drawing on your creative, analytical, descriptive, and social skills.

Read more: Your Competitive Advantage as a New Consultant

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