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The Consultant’s Marketing Plan: Using a Complexity Lens

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Published: Wednesday, 19 August 2015 10:35
Written by Gail Vallance Barrington

The trouble with consultants’ marketing plans is that they don’t work. They are rational and linear but our environments are dynamic and unpredictable. This frustrating disconnect makes us want to stop planning altogether.

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Your Competitive Advantage as a New Consultant

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Published: Saturday, 25 April 2015 13:52
Written by Gail Vallance Barrington
Once you have defined your consulting niche it’s time to think about your competitive advantage. What distinguishes you from all the other consultants in the marketplace? Answer this key question by drawing on your creative, analytical, descriptive, and social skills.

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Finding a Niche as a New Consultant

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Published: Friday, 20 March 2015 08:48
Written by Gail Vallance Barrington

It’s hard to know where to specialize when you are just launching your consulting practice. “What services can I offer?” you wonder. But then reality sets in and you think, “What services should I offer?” And then, finally, as you feel a bit overwhelmed, you ask, “Where can I begin?”

Read more: Finding a Niche as a New Consultant

More Articles ...

  1. The Essential Status Report
  2. My Consulting Wishes and What I Learned Last Year
  3. Who’s Really Listening? One Consultant’s Dilemma
  4. Bloom & Me: Beyond the Data Mindset
  5. Hiring Time
  6. The Home Office — Pros and Cons
  7. The Work Plan—The Consultant’s Missing Link
  8. Consulting Contract Highlights
  9. How Can I Fire My Client?
  10. The Cash-flow Wars
  11. The Business Plan: Information Interviews
  12. Double-loop Learning for Consultants: Moving Beyond the Quick Fix
  13. So What Makes a Good Proposal?
  14. Networking Favorites with a Little Help from Julie Andrews
  15. Ethics On the Go: Which Lens Should We Use?
  16. Do I Have What It Takes to Be a Consultant?
  17. Time Use Analysis: A Critical Tool for the Independent Consultant
  18. Your Daily Rate: A Long Story Short
  19. Turkeys or Troubadours: Pricing Methods for Independent Consultants (Part 2)
  20. Turkeys or Troubadours: Pricing Methods for Independent Consultants (Part 1)

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