The Consultant’s Marketing Plan: Using a Complexity Lens

The trouble with consultants’ marketing plans is that they don’t work. They are rational and linear but our environments are dynamic and unpredictable. This frustrating disconnect makes us want to stop planning altogether.

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Your Competitive Advantage as a New Consultant

Once you have defined your consulting niche it’s time to think about your competitive advantage. What distinguishes you from all the other consultants in the marketplace? Answer this key question by drawing on your creative, analytical, descriptive, and social skills.

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Finding a Niche as a New Consultant

It’s hard to know where to specialize when you are just launching your consulting practice. “What services can I offer?” you wonder. But then reality sets in and you think, “What services should I offer?” And then, finally, as you feel a bit overwhelmed, you ask, “Where can I begin?”

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"Answering Important Social Questions"